Vinterhoff – With love

The Norwegian jewelry brand Vinterhoff launched their first collection in August 2013. Designer Jenny Hoff has studied goldsmith and trained with Arild Andersson for two years. Every design are made with passion and love and comes with a story from north of Norway, where in the summer the sun never goes down and in the winter the magnificent northern lights paints the sky. All of their jewellery are produced ​​from either re-use or fairtrade silver and gold.

We want to put as little environmental imprint as possible, and we want the lives that are affected to go in a positive direction, and that everyone gets their fair payment.”

Like many other Norwegian designers they want to create a revolution of ethical production and show that it is possible to combine it with luxury and fashion. This year  Oslo Trend is focusing on Norwegian  jewelry design and Vinterhoff is one of the selected brand that will be seen on their fair in August.

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Pictures from Vinterhoff

VINTER is Norwegian for winter and HOFF means royal court in addition of being the designers last name.


Elise Gulestøl – Into Wilderness

Elise Gulestøl is out with a new and strong fashion film starring two Norwegian designers Black Rat and t-raw jewelry. – I decided to make a short film on the west coast of Norway, where I grew up. The west coast has always been a love-hate relationship to me. It’s a hard life out there, but the nature and light are indisputable beautiful. After living in Oslo for a few years, I always appreciate coming back home to Florø, and enjoying the quiet surroundings and be close to the sea. I wanted to go home and go really deep into this raw nature, and tell a story, says Elise Gulestøl filmmaker and photographer.

Black Rat by Siri Sveen Haaland is one of the Norwegian designers furthering in this fashion film and is also from the coast of Norway. Black Rat are made for the tough Norwegian weather with wool and imperishable material. Also «t-raw jewelry» by Tine Haaland- Paulsen appears in the film, which is a perfect match to «Black Rat» and for the film. The film where shot at an island called Kinn, which is one of the westernmost islands in Norway that have a year-round settlement. The island lies about 15 km west of the town Florø on the coast of Sogn og Fjordane county. They also shot at «Listene Gård», where the characters are walking along with highland cows and sheep.

Elise Gulestøl,  filmmaker and photographer.

“Into Wilderness” is also one of the nominees for best short film on Vimeo, you can give your vote her!

Norwegian fashion on the catwalk at the Berlin Fashion Week

Thursday 10th of july 2014 five Norwegian fashion designers show their collections on the ShowfloorBerlin during Germany’s big Fashion Week. In cooperation with the Embassy, ShowFloor Berlin and Norwegian Fashion Institute (NFI)  has worked to promote Norwegian fashion designers on the German and international market. Berlin Fashion Week has established itself as an important arena since the show “Bread and Butter” moved back in 2009.

-Norwegian fashion takes up the competition with Sweden and Denmark to become Scandinavia’s fashion nation, says Gisle Mardal CEO of NFI. -When we look at Norwegian fashion brands are seek after internationally, it’s about creating visibility and positive image for the industry. NFI had in 2014 granted ARENA status in the Innovation Norway system. It means that the Norwegian fashion industry has become dedicated priority when it comes to business development.

Five Norwegian designers are selected to show their collections on ShowfloorBerlin:

Ingunn Birkeland

Birkeland established the brand IBO – INGUNN BIRKELAND Oslo in 2005. Birkeland is known for its unique showpieces and colorful dresses. The designer has developed a braid technique that has become her signature. In addition to dresses Birkeland has transferred its design to shoes and jewelry which is sold in select stores and through the designer’s own online store.



Epilogue by Eva Emanuelsen designed for conscious Norwegian women since 2004. Besides her own concept store in Hegdehaugsveien marked presence in several Norwegian fashion stores. In 2013 Epilogue by Eva Emanuelsen won the design competition Nåløyet – the most prestigious award for Norwegian fashion designers. – I have long dreamed about taking the Epilogue to the world, but I have so far focused on a solid establishment in Norway. The unique opportunity to view the collection in Berlin give ourselves an extra motivation to think internationally, says Eva Emanuelsen, entrepreneurial and responsible in Epilogue by Eva Emanuelsen.



Mariette launched her first collection at Oslo Fashion Week in 2010. Mariette’s designs have received considerable attention in Norwegian media and hailed by several Norwegian celebrities. The Norwegian Crown Princess is often depicted in the designer’s clothes in various public contexts. – The goal now is to bring up the volume and make contact with foreign agents. In the future I will continue to expand internationally, says fashion the designer.



 Blæst By Lillebøe is elegant, colorful and rugged rainwear collection designed and developed by Lisbeth Lillebøe. The jackets are lined and fitted with hoods and reflectors. All seams are sealed to keep water out. The collections are high-quality products that are produced according to EU environmental standards. Blæst rainjackets have had a great success in Norway and abroad, and has received the Award for Design Excellence from the Norwegian Design Council.



Oleana products are manufactured in their own factory in Norway. – Fair made” is a slogan we believe we can adorn ourselves with. Oleana is delighted that a small manufacturer still can prosper after 20 years on the market. -How the world is about to evolve, we also believe that we have the future ahead of us. People around the world are becoming more aware of what they are buying. We need to stop destroying our planet and think more about the ecological aspect when we act. Natural fibers in wool and silk are good choices in this respect.199-AV

Time and place:

Thursday 10 July 2014. Magazin in der Heeresbäckerei, Köpenicker Strasse 16-17, 10997 Berlin. 9:00 pm: Oleana, Ingunn Birkeland and Blæst 10:30 pm: Epilogue and Mariette

Friday 11 July at 17:30 Embassy invites to a reception where also the Norwegian artist Sandra Kolstad plays. Location: Nordic Embassies – Rauchstr. 1-10787 Berlin


FWSS – Summer alà 1930s

For Summer 14, FWSS has combined the aesthetics of sport with elements of tailoring. The inspiration has come from romantic looks that can be taken out of the French Riviera in the 1930s. Key items such as antique-like lace has been used for tops, shorts and dresses for the romantic feminine image. Pyjama pieces are also in the collection for the dressed down look. Other significant pieces is a sport inspired metallic skirt and wide trousers.

The colour scale of the summer collection is of cold blue and greys and there is a variation of contrasting prints used this season. A dot print can also be seen throughout the collection. Summer 2014 is where feminine meets masculine. The silhouettes are full of contrast, combining tailored tops with voluminous trousers, perfectly befitting the modern woman.







Pictures from FallWinterSpringSummer


Beller – Finest of nature

Lars Beller Fjetland grew up on the west coast of Norway, where he has nurtured a lifelong fascination for function with the finest of nature’s materials in furniture, interiors and lighting. Graduating with a Bachelors’ Degree from Bergen National Academy of the Arts in 2012, Lars is constantly broadening his horizon explorering with form and function through various new projects. His design are both different and innovative, but also aesthetically for the eye.

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The core philosophy of Lars Beller Fjetland is to design products that achieve a sense of both timelessness and longevity through an immediate, honest functionalism in form and aesthetic. Sustainable yet sophisticated solutions for a smarter tomorrow.

Lars Beller Fjetland has won several awards for his design; New Designers Award 2013, Elle Decoration (UK)Young designer of the year 2012, Elle Decoration (NO)Designer of the year 2013, Elle Decoration (NO)