A/BARENESS was founded by Karoline Hestnes og Ann-Marthe Fossum and is a “slow” Fashion brand based in Nepal and Norway. They both have worked within different fields of the fashion industry and traveled the world together. They ended up in Nepal because of an exchange program with the Norwegian Peace Corps, and while they were completing their tasks and preparing to go back to Norway they realized that their mission in Nepal was far from completed and A/BARENESS came to life.
Their designs are a fusion of elements from their adventures, experiences and everyday life in Nepal and Norway and the typical clean Scandinavian style. Their focus is making wearable, timeless and seasonless clothing and accessories in an ethical and environmental conscious manner. Everything is handmade in Nepal and they use materials such as brass, silver, cashmere, silk, yak- and merino wool. With every product sold from A/BARENESS, five Norwegian kroner goes to various water projects at the Maya Universe Academy in Nepal which is the only private school providing children with free education.
Their design mantra is the famous quote by fashion designer Yves Saint Laurent:
“Fashions fade, style is eternal”
Pictures from A/BARENESS
Catalysta, a newly launched Digizine have followed A/BARENESS and 4 others internasjonal “Slow Fashion” brands to show how their workday are and what inspire them.
See the video here: