Armoire d’ homme is a menswear brand established in Copenhagen, summer 2012 by Kjetil Aas and Frederik Nielsen Foged Dreyer. Kjetil who originally comes from Jøsenfjorden in Norway is head designer and also responsible for the strategic and visual development of the brand. He has a degree in art from Oslo, a master in fashion from the prestigious Kolding School of Design in Denmark, and has worked for Danish brands as Won Hundred, Matinique and Norse Projects.
Armoire d’ homme is French and translates to “man’s wardrobe”. They are inspired by Scandinavian design traditions and embrace the timelessness and functionality by taking classic pieces and re – interpreting them in a contemporary context. Their label are signefied by ”slow fashion” where the importance lies in designing clothes that consumers want in sustainable materials such as Tencel, re – cycled polyester from Teijin, organic cotton oxford and natural dyed wool from Italy. Their whole approach to both design and fabrication strive for sustainability in the processes of creating products that surpass seasons and trends.
The design duo is inspired by what happens around them, and build concepts from texts, object or images. The basis for the SS14 collection is a quote from designer Dieter Rams, who has worked for Braun: ” … limit everything to the essential , but do not remove the poetry “. With a subtle color range and fabrics, they have created a laid back , uncomplicated as well as sophisticated Collection
Pictures from Armoire d`homme
The basis for Armoire d’ homme is to offer what men need in an wardrobe where the quality always will prevail quantity. Their hope is that consumers will eventually be able to see the relationship between price, quality and durability.
“It is important for me to work with the slowness of the product – both aesthetically and technically – it is to create something that is relevant, which I hope has an honesty in it “ – Kjetil Aas
JOHNNYLOVE SS14 – Technical edge
ÆTT – Traditional craftmanship
Epilogue – White label ss14