Kjetil Aas – Nominated for the DANSK Design Talent award 2014

The Danish Design competition “DANSK Design Talent” – created by DANSK Magazine in cooperate with Copenhagen department store Magasin runs for the second year. This year a Norwegian designer is one of the nomanies.

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Kjetil Aas
After having graduated from Kolding School of Design, the Norwegian menswear designer Kjetil Aas worked for several major Danish brands such as Won Hundred, Matinique and Norse Projects, and course coordinator and lecturer in fashion at Kolding School of Design.

In 2012 Kjetil established the Danish brand Armoire d’homme who strive to work with slow fashion. Where timelessness and small details are important, and incorporating as many sustainable materials as possible. Their whole approach is to create products that surpass seasons and trends.


The Design Talents must each make five outfits for their artist and these outfits will be promoted by the artists at concerts and events as well as in a special photo series created by the talents themselves. The winner and the four mini-collections will be presented at a large-scale event Thursday, October 9, where fashion and lifestyle industries, the media, opinion leaders and celebrities are represented.

See more at danskdesigntalent.dk and follow the competition on Instagram: @danishdesigntalentmagazineprice

A Cup Of Me Studio – Playful and strong

The Bergen based design studio “A Cup of Me” was founded by the artist and illustrator Jeanette Sundal whos work reflects the magic of daily life and her upbringing amongst the stunning fjords, mountainous, farms and the wonderous beauty of the Norwegian landscape. Jeanette has already managed to get a lot of attention for her illustrations, and her animal prints have been described as “playful” with a “bold stroke”. She find inspiration in flea market treasures and where the old world meets modern day life. The “Animal” collection consists of nine different animals prints; The calf, the sheep, the deer, the fox, the owl, the stang, the sparrows, the rabbits and the squirrel! A playful series with a modern touch.



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illustrations  by © A Cup Of Me Studio

A Cup Of Me Studio is doing illustration for private individuals and businesses.

To see the entire collection visit website: A Cup Of Me Studio


Vinterhoff – With love

The Norwegian jewelry brand Vinterhoff launched their first collection in August 2013. Designer Jenny Hoff has studied goldsmith and trained with Arild Andersson for two years. Every design are made with passion and love and comes with a story from north of Norway, where in the summer the sun never goes down and in the winter the magnificent northern lights paints the sky. All of their jewellery are produced ​​from either re-use or fairtrade silver and gold.

We want to put as little environmental imprint as possible, and we want the lives that are affected to go in a positive direction, and that everyone gets their fair payment.”

Like many other Norwegian designers they want to create a revolution of ethical production and show that it is possible to combine it with luxury and fashion. This year  Oslo Trend is focusing on Norwegian  jewelry design and Vinterhoff is one of the selected brand that will be seen on their fair in August.

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Pictures from Vinterhoff

VINTER is Norwegian for winter and HOFF means royal court in addition of being the designers last name.


Elise Gulestøl – Into Wilderness

Elise Gulestøl is out with a new and strong fashion film starring two Norwegian designers Black Rat and t-raw jewelry. – I decided to make a short film on the west coast of Norway, where I grew up. The west coast has always been a love-hate relationship to me. It’s a hard life out there, but the nature and light are indisputable beautiful. After living in Oslo for a few years, I always appreciate coming back home to Florø, and enjoying the quiet surroundings and be close to the sea. I wanted to go home and go really deep into this raw nature, and tell a story, says Elise Gulestøl filmmaker and photographer.

Black Rat by Siri Sveen Haaland is one of the Norwegian designers furthering in this fashion film and is also from the coast of Norway. Black Rat are made for the tough Norwegian weather with wool and imperishable material. Also «t-raw jewelry» by Tine Haaland- Paulsen appears in the film, which is a perfect match to «Black Rat» and for the film. The film where shot at an island called Kinn, which is one of the westernmost islands in Norway that have a year-round settlement. The island lies about 15 km west of the town Florø on the coast of Sogn og Fjordane county. They also shot at «Listene Gård», where the characters are walking along with highland cows and sheep.

Elise Gulestøl,  filmmaker and photographer.

“Into Wilderness” is also one of the nominees for best short film on Vimeo, you can give your vote her!

Norwegian fashion on the catwalk at the Berlin Fashion Week

Thursday 10th of july 2014 five Norwegian fashion designers show their collections on the ShowfloorBerlin during Germany’s big Fashion Week. In cooperation with the Embassy, ShowFloor Berlin and Norwegian Fashion Institute (NFI)  has worked to promote Norwegian fashion designers on the German and international market. Berlin Fashion Week has established itself as an important arena since the show “Bread and Butter” moved back in 2009.

-Norwegian fashion takes up the competition with Sweden and Denmark to become Scandinavia’s fashion nation, says Gisle Mardal CEO of NFI. -When we look at Norwegian fashion brands are seek after internationally, it’s about creating visibility and positive image for the industry. NFI had in 2014 granted ARENA status in the Innovation Norway system. It means that the Norwegian fashion industry has become dedicated priority when it comes to business development.

Five Norwegian designers are selected to show their collections on ShowfloorBerlin:

Ingunn Birkeland

Birkeland established the brand IBO – INGUNN BIRKELAND Oslo in 2005. Birkeland is known for its unique showpieces and colorful dresses. The designer has developed a braid technique that has become her signature. In addition to dresses Birkeland has transferred its design to shoes and jewelry which is sold in select stores and through the designer’s own online store.



Epilogue by Eva Emanuelsen designed for conscious Norwegian women since 2004. Besides her own concept store in Hegdehaugsveien marked presence in several Norwegian fashion stores. In 2013 Epilogue by Eva Emanuelsen won the design competition Nåløyet – the most prestigious award for Norwegian fashion designers. – I have long dreamed about taking the Epilogue to the world, but I have so far focused on a solid establishment in Norway. The unique opportunity to view the collection in Berlin give ourselves an extra motivation to think internationally, says Eva Emanuelsen, entrepreneurial and responsible in Epilogue by Eva Emanuelsen.



Mariette launched her first collection at Oslo Fashion Week in 2010. Mariette’s designs have received considerable attention in Norwegian media and hailed by several Norwegian celebrities. The Norwegian Crown Princess is often depicted in the designer’s clothes in various public contexts. – The goal now is to bring up the volume and make contact with foreign agents. In the future I will continue to expand internationally, says fashion the designer.



 Blæst By Lillebøe is elegant, colorful and rugged rainwear collection designed and developed by Lisbeth Lillebøe. The jackets are lined and fitted with hoods and reflectors. All seams are sealed to keep water out. The collections are high-quality products that are produced according to EU environmental standards. Blæst rainjackets have had a great success in Norway and abroad, and has received the Award for Design Excellence from the Norwegian Design Council.



Oleana products are manufactured in their own factory in Norway. – Fair made” is a slogan we believe we can adorn ourselves with. Oleana is delighted that a small manufacturer still can prosper after 20 years on the market. -How the world is about to evolve, we also believe that we have the future ahead of us. People around the world are becoming more aware of what they are buying. We need to stop destroying our planet and think more about the ecological aspect when we act. Natural fibers in wool and silk are good choices in this respect.199-AV

Time and place:

Thursday 10 July 2014. Magazin in der Heeresbäckerei, Köpenicker Strasse 16-17, 10997 Berlin. 9:00 pm: Oleana, Ingunn Birkeland and Blæst 10:30 pm: Epilogue and Mariette

Friday 11 July at 17:30 Embassy invites to a reception where also the Norwegian artist Sandra Kolstad plays. Location: Nordic Embassies – Rauchstr. 1-10787 Berlin